This document is a case study about a project by the Lower North Shore Multicultural Network (LNSMN) to create a guide for new arrivals navigating the rental market. The guide is a visually appealing brochure that uses plain English and clear visuals to explain the rental process, laws, rights, and resources available to renters. The brochure is designed for easy digital distribution and access, aiming to inform newcomers and empower them in the rental market.

Organizations can use this case study as a model to engage multicultural communities by:

• Developing accessible and culturally appropriate resources: The LNSMN’s focus on plain English and clear visuals highlights the importance of making information accessible to people from diverse linguistic and cultural backgrounds. Organizations can adapt this approach by creating resources that are translated into relevant languages, use culturally sensitive imagery and language, and consider the varying levels of literacy within the target community.
• Providing practical information relevant to newcomers: The guide focuses on the specific needs of new arrivals by providing information on rental processes, laws, and rights, which are often unfamiliar to newcomers. Organizations can similarly identify the specific challenges and information needs of different multicultural communities and develop resources or programs that directly address those needs.
• Leveraging digital platforms for wider reach: The LNSMN chose a digital brochure format to ensure easy distribution and access to information. Organizations can utilize various digital platforms, including websites, social media, and mobile applications, to disseminate information and resources to a broader audience within multicultural communities.